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# Market Trends

The videogame market is a very competitive environment and often the market trend shift towards some specific games or platforms. When this happens the sales (and rewards) of some games will increase for a short period of time.

A new market trend can happen when a [Game Dev Studio](/gameplay/game-dev-studio.md)releases a masterpiece game that is so good to shift the audience towards a specific genre or randomly as the result of natural market evolution.

Trends usually have a duration between 10 and 22 hours. Their impact on game economy and reward may vary.

Maximizing your rewards based on market trends is a tricky balance between creating the exact game to match the current trend and leveraging your team skills.